The Christmas advertising season arrived with a delightful surge of romance, as Waitrose unveiled its 2025 advert, “The Perfect Gift.” Starring Keira Knightley and Joe Wilkinson, the short film isn’t just an ad – it’s a charming, miniature rom-com poised to capture hearts.
The story begins with Wilkinson’s character, Phil, nursing a broken heart at a local pub. A chance encounter, sparked by a shared fondness for Sussex Charmer mature cheddar at the Waitrose cheese counter, sets the stage for an unexpected connection with Knightley.
What follows is a beautifully crafted montage of budding affection: cozy pub games, shared laughter, and a growing sense of possibility. The chemistry between the two leads is genuinely captivating, reminiscent of classic romantic comedies.
A momentary setback arises with a mysterious Christmas gift, threatening to derail Phil’s newfound happiness. Seeking guidance from his mother, he finds inspiration in a cherished family recipe – Knightley’s grandmother’s pie.
This leads to a grand, heartfelt gesture: a pie bearing the simple, yet profound message, “I Love You.” The scene, set to a soaring soundtrack, culminates in a sweet and satisfying moment of connection, echoing the iconic scenes of films like *Love Actually*.
Directed by Molly Manners, known for her work on *One Day*, the advert benefits from a keen understanding of the genre. Even Richard Curtis, the creative force behind *Love Actually* and *Notting Hill*, praised the ad as “sweet as pie.”
A shorter, 60-second teaser playfully references classic movie trailers, complete with a booming voiceover and a self-aware nod to cue cards. Knightley herself described the experience as “silly, fun and delicious,” perfectly encapsulating the advert’s lighthearted spirit.
Wilkinson echoed the sentiment, playfully acknowledging the challenges of eating delicious Waitrose food and falling for Keira Knightley. The result is a campaign that feels genuinely joyful and leaves viewers hoping for a full-length feature film.
“The Perfect Gift” isn’t simply selling groceries; it’s offering a moment of escapism, a warm embrace of festive cheer, and a reminder of the magic that can be found in the most unexpected places.
