- John Lewis’ 2025 Christmas ad focuses on the bond between a music-loving father and son, creating an emotional narrative
- Aldi continues its Kevin the Carrot tradition with a Love, Actually-inspired trilogy, ending with Kevin’s proposal to Katie
- Coca-Cola’s AI-generated advert featuring animated animals has received mixed reactions for its experimental approach
Halloween is over, Bonfire Night is in the rear view mirror, and Mariah Carey is nearly done defrosting.
That can only mean one thing. Christmas is nearly upon us.
As such, shopkeepers are already dusting off their Michael Buble records, supermarkets are full of chocolate, and keen beans have started putting up decorations.
But most excitingly of all it means it’s time for seasonal ads on the telly, because nothing says Christmas quite like buying things.
From Sainsbury’s and Lidl to Aldi’s annual Kevin the Carrot adventures, the biggest shops in the UK have already started releasing their advent advertisements and Christmas commercials.
So to mark the occasion we’ve gathered together some of our favourites, so be sure to have a look and vote for your favourite further down the page – and stay tuned for more adverts to come… it’s what Father Christmas would want.
John Lewis
Ever since John Lewis dropped The Long Wait back in 2011, they’ve been the one to beat when it comes to Christmas ads. So what have they got for us this year?
Well after two relatively middling efforts in 2023 ad 2025 we’re delighted to say it’s a return to form, by which we mean it made us ugly cry.
The new ad centres on a music loving father and son, and explores how a thoughtful gift can help you express all the things you can’t find the words to say.
It’s thoughful, emotional , and it featiures the 1990s’ banger Where Love Lives. What’s not to love?
Aldi
For their 2025 advert, Aldi has brought back Kevin the Carrot for another adventure, this time taking inspiration from Love, Actually.
The first of a trilogy of ads hit TV screens for the first time on November 3 which culminated in Kevin’s momentous proposal to his beloved Katie the Carrot.
The second part of Aldi’s Christmas Trilogy parodied the Hangover with poor Kevin getting lost on his stag do.
Thankfully, though, he was rescued from Lapland (he went for the dancing) by the Christmas Express.
Waitrose
Your favourite quail egg vendor Waitrose rang in the holidays with a short, titled The Perfect Gift, starring Keira Knightley as herself while Joe Wilkinson reprises the role of Phil from the 2024 advert.
This festive four minute film sees unlucky in love Phil fall head over heels for Keira who he just so happens to bump into while shopping in… you guessed it… Waitrose!
It’s cute, funny, and has several references to pies. What more could you want?
Sainsbury’s
Sainsbury’s has reunited with Roald Dahl’s BFG again for 2025, after he appeared in last year’s festive advert.
This time round, he’s helping real-life Sainsbury’s worker Annie protect the public from a 48-foot giant trying to steal everyone’s Christmas dinners.
The chain has teamed up with Comic Relief to help distribute over five million meals to families battling food poverty, and the ad shines a light on the importance of good quality and affordable meals.
Radha Davies, the marketing director for Sainsbury’s,told Metro: ‘[The BFG] has really lovely characteristics. He’s sensitive and thoughtful and helpful and really positive. I think those are really wonderful qualities that everyone could do with more of.’
