A terrifying scene unfolded in Southall, London this morning as a massive fire engulfed a warehouse, sending thick black smoke billowing across the capital. The sheer scale of the blaze prompted a major incident declaration from the London Fire Brigade, with the smoke visible as far as 17 miles away in Merton.
Around 150 firefighters are battling the inferno, but have been forced to withdraw to a safe distance. A chilling possibility has emerged: the warehouse is suspected of containing fireworks and gas cylinders, dramatically escalating the risk and complexity of the operation.
The first reports came shortly before 9:00 am, with over 50 calls flooding the fire brigade as flames rapidly consumed three-quarters of the two-story building. One witness recounted hearing distinct firework sounds just before the fire erupted, adding another layer of concern to the unfolding crisis.
Assistant Commissioner Pat Goulbourne, the Incident Commander, explained the decision to declare a major incident was directly linked to the potential presence of explosive materials. Firefighters are now focused on containing the blaze from a distance, prioritizing crew safety while working to bring the fire under control.
As a precautionary measure, a nearby school and a residential block of flats have been evacuated, safeguarding residents from the immediate danger and the pervasive smoke. Authorities are urging those in the surrounding area to keep doors and windows closed to minimize smoke inhalation.
The fire is generating a substantial plume of smoke, significantly impacting air quality and visibility across West London. Traffic is heavily disrupted, and residents are advised to avoid the area entirely as firefighters continue their challenging and protracted operation.
The cause of the fire remains unknown at this time, and investigations will begin once the blaze is fully extinguished. The situation is dynamic and continues to be closely monitored by emergency services.