The roar of the crowd at Alexandra Palace will continue to echo with the familiar name of Paddy Power for years to come. A significant agreement has been reached, extending their sponsorship of the World Darts Championship all the way to 2031.
This isn’t simply a continuation of branding; it’s a deepening of a partnership that has already redefined the championship experience. Previous sponsors included well-known names, but Paddy Power’s impact has been demonstrably different, injecting a new energy into the annual spectacle.
The PDC’s Chief Executive, Matt Porter, highlighted the positive influence, noting the creativity and investment that have elevated the event for both live attendees and the millions watching globally. The extended partnership promises to build on this momentum, while simultaneously bolstering a crucial charitable cause.
Beyond the thrilling competition, a remarkable philanthropic element has become central to the championship under Paddy Power’s sponsorship. Over £2 million has already been donated to Prostate Cancer UK, transforming the event into a powerful fundraising platform.
This year’s “Even Bigger 180” campaign will see £1,000 donated to Prostate Cancer UK for every maximum 180 scored during the tournament. Building on the success of previous initiatives, the stakes – and the charitable impact – are higher than ever.
The potential for even larger donations exists with the possibility of a nine-dart finish. Should a player achieve this rare feat, a staggering £180,000 will be distributed, with a significant portion going to support Prostate Cancer UK’s vital research and support services.
Adding another layer of excitement, a “Darts of Destiny” challenge will offer one lucky contestant the chance to win £180,000 by replicating the skill of the professionals – scoring 180 or more with just nine darts. It’s a unique opportunity for a fan to experience the thrill of the game firsthand.
Paddy Power themselves expressed pride in extending the sponsorship, emphasizing their commitment to bringing excitement and entertainment to the championship. However, their dedication to Prostate Cancer UK remains paramount, recognizing the life-changing impact of their fundraising efforts.
The partnership has evolved into an award-winning initiative, driven by a shared vision of a future where prostate cancer no longer claims lives. The World Darts Championship, under this sponsorship, is more than just a sporting event; it’s a beacon of hope and a testament to the power of collaboration.
