The home appliance brand Simplus is celebrating its fifth anniversary with a unique campaign called "Live Young with Simplus." This celebration features a series of interactive events, a donation drive, and special rewards for customers.
The campaign aims to promote self-expression and modern living by helping young people build a dynamic lifestyle that fits their busy routines. According to the company, this philosophy aligns with the values of today's generation.
Philippine actor Donny Pangilinan serves as Simplus' ambassador, reflecting the brand's youthful character. His relatable personality is seen as an inspiration for young adults to embrace independence and create comfortable, functional homes.
As part of the anniversary celebration, Simplus participated in the Circus Music Festival 8 in Pasig City, where it showcased its products through an interactive booth in partnership with Automatic Centre. This event gave customers a hands-on experience with the brand's offerings.
The company also hosted a product experience event for content creators, featuring its kitchen, personal care, and home living appliances. This event allowed attendees to learn more about Simplus' products and how they can be used in everyday life.
In addition to these events, Simplus partnered with the National Book Store Foundation, Inc. to donate school supplies, classroom materials, and select home appliances to Capt. H. Francisco Elementary School-Annex in Taguig City. This donation aims to support students as they prepare for the new school year.
The company is also running an online campaign where participants can share their "Live Young" moments using Simplus products for a chance to receive anniversary gift packages.
