Emily Atack embodies a captivating new persona, stepping into the role of “The Duchess” for Agent Provocateur’s latest campaign. The images transport viewers to a world of late-1980s extravagance, brimming with lace and a subtle, knowing allure.
The photoshoot, staged at the stately Camfield Place, masterfully blends countryside elegance with a playful, provocative edge. Atack showcases a striking collection of lingerie, embracing a bold aesthetic that incorporates PVC, sculpted corsets, and even a classic riding crop.
This collaboration feels particularly resonant, directly echoing Atack’s recent performance in the acclaimed seriesRivals. Her portrayal of the ambitious Sarah Stratton ignited a renewed fascination with Jilly Cooper’s iconic storytelling, and the SS26 collection wholeheartedly embraces that energy.
The campaign’s visual language subtly references the equestrian world featured inRivals, with hints of fox hunting and a charming canine companion adding to the narrative. Luxurious pleather and vibrant prints further amplify the 1980s aesthetic.
For Atack, the experience was profoundly empowering. She expressed genuine admiration for the brand and the creative team, describing a collaborative process that began with intimate meetings and fittings, culminating in a memorable shoot.
Creative director Sarah Shotton immediately envisioned Atack as the perfect embodiment of the collection’s spirit. Inspired byRivals, Shotton felt a renewed appreciation for British style and sought someone who could capture its boldness and beauty.
“SS26 is very late-1980s,” Shotton explained. “It’s over the top and really fun, with lots of fabulous prints and fabrics. We needed someone bold, British and utterly gorgeous to bring it to life; it could only ever have been Emily.”
The resulting campaign is a celebration of refined glamour, reimagined through a lens of playful indulgence and countryside living. It’s a visual feast that revels in power dressing, provocative styling, and a delightful refusal to take itself too seriously.
The images speak volumes, showcasing Atack at the heart of a campaign that exudes confidence, charm, and a captivating sense of fun. It’s a bold statement that redefines aristocratic elegance for a modern audience.
