The familiar face of British television, Gregg Wallace, has found a surprising new avenue for his talents – and a potentially lucrative one at that. Following a departure from a long-held role, Wallace is now crafting personalized video messages for fans, reportedly earning a substantial income in the process.
Last summer brought significant change for the former host, as a review of conduct on a popular cooking show led to his exit from the BBC. While Wallace maintained his innocence regarding serious misconduct allegations, the event prompted a period of reflection, culminating in a candid Substack post addressing perceived shortcomings and offering an apology for any distress caused.
Now, Wallace has traded the bright lights of the studio for the intimacy of individual screens. He’s embraced Cameo, a platform connecting fans with celebrities for personalized video requests, offering a direct line to his audience.
The financial implications are striking. Reports suggest Wallace is on track to earn over £20,000 each month through Cameo, potentially exceeding half of his previous BBC income of approximately £400,000 annually. He’s actively promoting the service on social media, recently advertising quick turnaround Valentine’s Day greetings.
Cameo allows fans to request bespoke messages from a diverse range of personalities, from actors to comedians. Wallace currently ranks among the platform’s most popular stars, charging around £36.62 per video. His profile promises unforgettable messages tailored to any occasion.
Beyond the business of Cameo, Wallace has been sharing personal moments online, including a heartfelt tribute to his wife, Anna, celebrating thirteen years together. These posts are interwoven with updates on his recent autism diagnosis and reflections on past experiences.
The period following his departure from the BBC also involved a legal dispute. Wallace initially considered a claim of autism discrimination, later shifting to a data protection claim alleging distress and harassment due to the BBC’s handling of his personal data request. However, the BBC has refuted any entitlement to damages in response to his High Court claim.
This new chapter marks a significant shift for Wallace, demonstrating a resourceful adaptation to changing circumstances and a direct connection with a dedicated fanbase. It’s a story of resilience, reflection, and a surprising new career path forged in the digital age.
