Lord Sugar, the entrepreneur who founded Amstrad and long‑time television figure, posted comments about the ITV streaming service ITVX.
He praised the network’s true‑crime drama centered on Amanda Knox, highlighting the high‑quality production and the performance of actress Grace Van Patten.
At the same time, he criticized the platform’s advertising and the £5 a month subscription fee, describing the ads and promotional breaks as disruptive.
The remarks prompted a lively discussion among his followers, with some applauding his straightforwardness and others downplaying the concerns.
One commenter noted that Sugar remains down‑to‑earth and true to his principles, while another argued that the advertisements last only about thirty seconds.
The exchange reflects a broader conversation about the merits of ad‑supported versus ad‑free streaming experiences.
ITVX continues to provide a hybrid model that combines free content with ads and a paid tier that reduces interruptions, leaving viewers to choose the option that best fits their preferences.
