The Philippines has emerged as a major market for Canva's artificial intelligence (AI) platform, driven by surging demand for its AI-powered coding tool.
According to a company official, the Philippines is now the third-largest market for Canva AI usage, with one of the highest adoption rates globally.
Canva AI is a suite of AI-powered tools that enables users to brainstorm ideas, generate designs, create images, write content, and draft code.
The platform's AI product offerings have been used 32 billion times globally, with usage tripling over the past year alone.
Canva Code, the platform's code-generation tool, allows users to create interactive web content, including landing pages, widgets, and trackers, using prompts instead of manual coding.
Over six million products have been created through the tool since its launch last year.
Teachers and school administrators are among the active users of Canva Code in the Philippines, using the tool to generate learning materials and streamline workflows.
The platform's code-generation tool has also gained popularity among businesses and entrepreneurs, who are increasingly moving beyond static visuals and images into richer and more interactive assets.
Canva's AI-powered coding tool has driven a 25% increase in monthly active users (MAUs) on the platform.
The company's focus on user needs and community feedback has been key to its success, with plans to continue iterating and improving its product.
With the country's growing interest in AI-powered coding, the platform's officials believe it could become a standard skill across industries.
"I genuinely am just really excited to see what our community and our Philippine community does with Canva Code 2.0 and the use cases that it creates," a company official said.
The platform's adoption rates have been impressive, with one in every five Filipino internet users using the online platform.
