APPRENTICE FIRED...TIKTOK TAKEOVER!

APPRENTICE FIRED...TIKTOK TAKEOVER!

Georgina Newton remembers the sting of Lord Sugar’s infamous dismissal – “You’re fired!” – but her story doesn’t end there. It’s a testament to resilience, a quick pivot, and a surprising new career path forged in the fast-paced world of online shopping.

Initially, the disappointment was crushing. Two weeks were spent replaying the boardroom scene, questioning what could have been. But Georgina refused to let one setback define her. She channeled her energy into a bold new venture: becoming a live seller on TikTok Shop.

It wasn’t a random leap. Georgina revealed that appearing on *The Apprentice* was, in part, a strategic move to gain exposure for her true ambition – a career in live television shopping. Now, she’s thriving, collaborating with various brands and discovering a genuine passion for the role.

Georgine Newton

Her skills quickly translated to success. Georgina has already compiled a professional showreel and updated her CV, actively pursuing opportunities with established TV shopping channels. The future looks bright, filled with potential and a determined spirit.

But the entrepreneurial drive doesn’t stop there. Georgina also has her sights set on a return to the stage, specifically the vibrant world of pantomime. She’s eager to recapture the joy of performing for live audiences during the holiday season.

Despite her current successes, a flicker of regret remains. Georgina admits she was genuinely saddened by her early departure from the competition. She felt she had contributed significantly to her team in the first episode and believed she deserved more time to prove her worth.

TX DATE:29-01-2026,TX WEEK:4,EMBARGOED UNTIL:20-01-2026 00:00:00,PEOPLE:Georgina Newton, Karishma Vijay, Roxanne Hamedi, Vanessa Squire, Carrington Saunders,DESCRIPTION:,COPYRIGHT:Naked (A Freemantle Label),CREDIT LINE:BBC/Naked (A Freemantle Label)

Looking back, she identifies a crucial turning point. Had she the chance, she would have shifted her focus in the boardroom, aggressively defending her own position instead of attempting to explain her team’s dynamics. A more assertive approach, she believes, might have swayed Lord Sugar’s decision.

When asked about who *should* have faced the firing squad, Georgina diplomatically pointed to a different team’s lapse in professionalism. She suggested that two members of Nikki’s sub-team, those responsible for a significant two-hour delay, should have been held accountable.

Ultimately, Georgina’s story is one of transformation. From the high-pressure environment of *The Apprentice* to the dynamic world of social media commerce and the allure of the stage, she’s embraced opportunity and redefined success on her own terms.

TX DATE:29-01-2026,TX WEEK:4,EMBARGOED UNTIL:20-01-2026 00:00:00,PEOPLE:Lord Sugar,DESCRIPTION:,COPYRIGHT:Naked (A Freemantle Label),CREDIT LINE:BBC/Naked (A Freemantle Label)