A new documentary focusing on the life of former First Lady Melania Trump has defied expectations, achieving an opening weekend box office performance unseen in over a decade for the documentary genre.
Initial projections estimated a $5 million debut across nearly 1,800 screens, but the film surged past that figure, ultimately grossing approximately $8 million despite largely negative reviews from professional film critics.
The film’s audience revealed a striking demographic: a significant majority – 72% on Friday alone – were women over the age of 55. Overall, nearly 80% of those who attended screenings were aged 55 and above, indicating a strong appeal to an older viewership.
The film’s success was quickly acknowledged by those close to the former First Lady. The former President publicly celebrated the results, proclaiming a “BLOCKBUSTER” opening on his social media platform.
The First Lady herself highlighted the film’s record-breaking performance, noting it marked the largest opening weekend for a documentary in over ten years. She also emphasized the film’s “A” rating from CinemaScore, stating it was “loved by all.”
Expressions of support extended beyond the political sphere. Elon Musk, a prominent figure in technology, publicly congratulated the First Lady on the film’s success, a message she then shared with her own followers.
Prior to the release, observers predicted strong interest in the film, largely due to the First Lady’s traditionally private nature. Many believed audiences would be captivated by a glimpse behind the carefully constructed public image.
In a recent public appearance, the First Lady addressed the growing influence of artificial intelligence, urging students to embrace it as a tool for learning rather than a shortcut. She cautioned against allowing AI to diminish individual critical thinking skills.
