A man from the northeast of England has earned an estimated £2 million since a video of him with a distinctive haircut went viral earlier this year.
The clip, filmed in Ibiza, rapidly turned him into a widely recognised internet figure and opened a stream of commercial opportunities.
In the first six weeks following the viral moment, he reported earnings of £800,000, including appearances at major festivals such as Creamfields in Cheshire.
Subsequent deals and appearances added roughly £200,000, with social media promotions alone bringing in around £2,000 per post.
He also launched a branded merchandise line through a fashion retailer in a deal reported to be worth five figures.
His newfound wealth has funded a visibly luxurious lifestyle, including a £55,000 vehicle with a personalised number plate.
Despite the public attention, he has emphasised that his primary motivation is supporting his five-year-old daughter.
His mother stated that he is providing his child with holidays and comforts he never experienced, and that he adores her.
In a recorded interview, he described growing up with nothing and said enabling his daughter to have anything she wants feels unbelievable.
The family context has not been without strain, as the mother of his former partner expressed a desire to distance her daughter from his social circle.
