Nutella has achieved liftoff into viral fame after a tub of the beloved chocolate-hazelnut spread floated out of a spacecraft and into the hearts of internet users.
The scene unfolded aboard NASA's Artemis II mission, where a tub of Nutella casually drifted out of the spacecraft's kitchen like it had a call time and a lighting crew.
In zero gravity, the jar of Nutella turned, posed, and delivered a product shot so pristine it looked storyboarded, sparking widespread admiration online.
Users marveled at what many say no marketing team on Earth could ever replicate, calling it "the greatest free advert in history" and "the most bada-- free ad in maybe human history."
Nutella's marketing team caught wind of the clip and shared a video of the delicious advertising accident, writing: "Honored to have traveled further than any spread in history. Taking spreading smiles to new heights."
NASA's Kennedy Space Center also got in on the fun, writing: "Enjoying sweet treats while our Artemis crew takes sweet photos of the Moon!"
According to the company's president and chief business officer, Michael Lindsey, Ferrero North America is "over the moon that the world's best space explorers chose the world's best spread."
The jar of chocolate comfort's primetime showcase happened about four minutes before the Artemis II crew made history, surpassing Apollo 13's 1970 distance record of 248,655 miles from Earth.
The Artemis II crew safely regained contact with mission control after a planned 40-minute communications blackout as their Orion spacecraft passed behind the Moon's far side on Monday.
During the blackout, the astronauts became the most isolated humans in history, while also making their closest approach to the Moon at roughly 4,057 miles above its surface.
After reestablishing contact, the mission continued with another historic moment: astronauts observed a rare solar eclipse from near the Moon, capturing images of the Sun's corona and multiple planets during the flyby.
The crew is made up of four astronauts: Commander Reid Wiseman, pilot Victor Glover, and mission specialist Christina Koch from NASA, and mission specialist Jeremy Hansen from the Canadian Space Agency.
