APPLE EXPLODES: Mac Sales SKYROCKET!

APPLE EXPLODES: Mac Sales SKYROCKET!

Apple concluded its fiscal year with a resounding fourth quarter, announcing $102.5 billion in revenue – an impressive 8% leap compared to the same period last year. This performance translated to a substantial $27.5 billion profit, marking a period of significant financial health for the tech giant.

Executives highlighted a record fiscal year overall, with total revenue reaching $416 billion and earnings per share experiencing double-digit growth. A key driver of this success was unwavering customer loyalty, evidenced by an all-time high in the number of active Apple devices across every product line and global market.

Despite the absence of new Mac models during the quarter, Mac sales surged nearly 13% year-over-year. This growth is likely fueled by back-to-school demand, demonstrating the enduring appeal of Apple’s computing products. The recently launched M5 MacBook Pro will impact figures in the coming quarter.

Apple’s Services division continued its trajectory as a major revenue pillar, expanding by 15% in the fourth quarter. This consistent growth underscores the increasing importance of subscriptions and digital offerings within Apple’s ecosystem.

iPhone revenue reached $49 billion, but saw a more modest 6% increase. The timing of the iPhone 17 and iPhone Air releases – just eight days before the quarter’s end – means the full impact of these new models will be reflected in the next financial report.

A closer look at individual product categories reveals specific trends: iPhone revenue totaled $44.0 billion, iPad remained stable at $6.95 billion, Mac climbed to $8.7 billion, Wearables, Home, and Accessories held steady at $9 billion, and Services led with $28.8 billion.

In a move benefiting investors, Apple’s board authorized a cash dividend of $0.26 per share. This dividend will be distributed on November 13th to shareholders recorded as of November 10th, reinforcing Apple’s commitment to returning value to its investors.