November has arrived, and with it, a wave of festive cheer – or at least, the beginnings of it. The shops are stirring, dusting off the familiar sounds of Michael Bublé and Mariah Carey, and a subtle shimmer of decorations is appearing in windows. It’s a signal: Christmas is undeniably on its way.
More than 50 days remain until the big day, yet the anticipation is already building, fueled by the arrival of the season’s first television commercials. All eyes are on John Lewis, awaiting their annual advert – a cultural moment that traditionally marks the true start of the Christmas countdown.
This year, the nation holds its breath, wondering what story and song will capture the festive spirit. But John Lewis isn’t alone in vying for our attention. Supermarkets across the UK have already launched their own campaigns, each hoping to evoke a feeling of warmth and holiday magic.
Aldi has reimagined a classic romantic comedy scene with its beloved Kevin the Carrot, hinting at a heartwarming proposal. The first of a planned trilogy, the ad promises a continuing adventure filled with surprises and festive joy.
Sainsbury’s has once again partnered with Roald Dahl, bringing the BFG back to screens. This time, he’s aiding a Sainsbury’s employee in protecting Christmas dinners from a colossal, 48-foot giant, all while supporting a vital cause – providing meals to families facing food poverty.
Asda has taken a delightfully mischievous turn, featuring The Grinch in its advert. Set to a fresh rendition of “Let It Snow,” the campaign portrays the Grinch grappling with rising costs, finding a glimmer of hope in Asda’s affordable prices.
Argos is challenging perceptions with a playfully spooky ad starring Simon Bird of “The Inbetweeners.” A father finds himself unexpectedly captivated by the store’s offerings, proving there’s far more to Argos than just toys.
Smyths Toys is embracing pure Christmas wonder, following a young boy and his dog as they embark on a quest to uncover a hidden gift. Their journey leads them to a superstore and a heartwarming encounter with Toothless from “How to Train Your Dragon.”
Lidl is prompting a deeper question: what truly makes us love Christmas? Through the innocent perspective of a child, the advert highlights the joy of generosity and connection, encouraging viewers to embrace the spirit of giving through the store’s Toy Bank initiative.
Finally, M&S welcomes back Dawn French, stranded in traffic and losing her Christmas cheer. A magical fairy intervenes, transforming a lorry into a haven of festive treats, with a cameo appearance from chef Tom Kerridge adding to the delightful chaos.
