HBC STRIPE MANIA: Canadian Tire's Drop Will BREAK THE INTERNET!

HBC STRIPE MANIA: Canadian Tire's Drop Will BREAK THE INTERNET!

The iconic Hudson’s Bay stripes, a symbol woven into the fabric of Canadian identity, are about to reappear – reimagined by a new owner. Canadian Tire secured the rights to the beloved design, along with the HBC name and trademarks, after a spirited $30 million bidding war earlier this year.

Eva Salem, senior vice-president of marketing and brand at Canadian Tire Corporation (CTC), is photographed at Canadian Tire's relaunch of the HBC brand and stripes in Toronto on Monday, Nov. 3, 2025.  Products on display at Canadian Tire’s relaunch of the HBC brand and stripes in Toronto on Monday, Nov. 3, 2025.