IMPACT: I'm A Celeb STAR in FIRE! Fans DEMAND ITV Intervention!

IMPACT: I'm A Celeb STAR in FIRE! Fans DEMAND ITV Intervention!

A quiet tension descended upon the camp on Tuesday, sparked by an act that quickly ignited outrage among both those living within the jungle and viewers back home. It began with a reward – a collection of cherished treats: chocolate eclairs, lemon sherbets, fruit pastels, and, crucially, liquorice allsorts.

But for comedian Ruby Wax, the allure of the liquorice proved too strong to share. While her campmates celebrated their collective win, Ruby quietly slipped away, determined to claim the entire bag for herself. “Sorry, it’s each man for himself now,” she confessed to the cameras, a hint of defiance in her voice.

She later elaborated, a primal instinct seemingly taking over. “My inner animal took over,” she explained, “I’ve got a mouth to feed, which is mine!” The act, seemingly small, quickly rippled through the camp, creating a subtle but palpable shift in dynamics.

Kelly Brook, Vogue Williams and Ruby Wax sit in a row on a hammock in I'm a Celebrity... Get Me Out of Here!

The following morning, the incident hung in the air, addressed indirectly but felt deeply. Alex Scott, a former professional athlete, voiced her frustration, recognizing the potential for minor disagreements to escalate. “It is something to laugh about,” she conceded, “but it is something like that, a small thing, that can become a big thing.”

A suggestion arose – a call for fairness in future rewards, for the chefs to ensure equitable distribution. Ruby, however, remained conspicuously silent throughout the discussion, her expression unreadable. The quietude only amplified the sense of unease.

Outside the jungle walls, the reaction was swift and fierce. Viewers took to social media, branding Ruby’s actions as “selfish” and demanding accountability. One user questioned whether there would be any repercussions, while another passionately argued for a penalty – that Ruby should receive no sweets next time.

STRICT EMBARGO - NOT FOR USE BEFORE 22:00 GMT, 25 Nov 2025 - EDITORIAL USE ONLY Mandatory Credit: Photo by ITV/Shutterstock (15927898bm) Ruby More Sweets - Ruby Wax 'I'm a Celebrity... Get Me Out of Here!' TV show, Series 25, Show 10, Australia - 25 Nov 2025

The sentiment was echoed across platforms, with many expressing dismay at the perceived lack of consideration. “Why is nobody saying anything?” one viewer asked, voicing a frustration felt by many. “I can’t stand selfish behaviour.”

Amidst the brewing controversy, another campmate, Jack Osbourne, found success in a daunting Bushtucker Trial. He secured 12 stars, facing down water dragons and mud crabs with impressive composure. The reward? A challenging meal of crabs and potatoes, requiring both skill and perseverance to prepare.

While Jack battled the jungle’s creatures, the shadow of the liquorice incident lingered, a reminder that even the smallest acts can have a significant impact on the delicate balance of life within the camp.

STRICT EMBARGO - NOT FOR USE BEFORE 22:00 GMT, 25 Nov 2025 - EDITORIAL USE ONLY Mandatory Credit: Photo by ITV/Shutterstock (15927898ao) Challengers Return - Lisa Riley, Shona McGarty and Ruby Wax 'I'm a Celebrity... Get Me Out of Here!' TV show, Series 25, Show 10, Australia - 25 Nov 2025