A daring challenge has been issued, a gauntlet thrown down to those who believe the Earth is flat. The CEO of a major sportswear company has wagered his entire, multi-billion pound empire on the outcome.
Tim Boyle, the head of the company, isn’t simply debating the shape of our planet – he’s offering complete control of his business, valued at £3 billion, to anyone who can definitively prove his worldview is wrong.
The proposition is startlingly simple: provide irrefutable evidence of a flat Earth, and the company is yours. No legal hurdles, no complex contracts, just a straightforward transfer of ownership.
In a recently released video, Boyle extends the invitation with a playful yet serious tone. He urges flat Earthers to venture to the supposed edge of the world and capture photographic proof, promising all the company’s assets as a reward.
The offer extends beyond just the financial windfall. Boyle jokingly includes access to the mundane – the office printer, a stapler, even someone’s lunch – alongside the more substantial perks of owning a global brand.
He even suggests a practical consideration for the journey: “If you’re going to the edge of the Earth, wear a Columbia. You’ll need it.” It’s a subtle nod to his company’s products, but the focus remains firmly on the extraordinary challenge.
The belief in a flat Earth isn’t new. Ancient civilizations in Mesopotamia first conceived of a disc-shaped world, but the idea was largely dismissed by scholars centuries ago.
By 300 BCE, thinkers like Pythagoras and Aristotle had established the Earth’s spherical nature, a conclusion supported by observations of lunar eclipses and, later, confirmed by photographic evidence from high altitudes.
Despite overwhelming scientific consensus, the flat Earth theory persists, fueled by conspiracy and skepticism. Now, one CEO is offering an unprecedented opportunity to settle the debate – and a fortune to the one who succeeds.
