Alaska Airlines is embarking on a dramatic transformation of its long-haul fleet, inheriting and reimagining aircraft originally destined for Hawaiian Airlines. The integration isn't simply about adding planes; it’s a complete overhaul of the passenger experience, promising a new era of comfort and service.
Initial changes are already underway, focusing on the aesthetic details within the cabin. The airline is swiftly removing traces of its predecessor, including a sophisticated new mood lighting system designed to create a distinctly Alaskan atmosphere, moving away from the previous Hawaiian aesthetic.
But the cosmetic updates are just the beginning. Later this year, Alaska plans to unveil a comprehensive suite of enhanced “soft product” services – everything from upgraded dining to personalized attention – that will define its new flagship long-haul experience.
A significant addition will be the introduction of premium economy seating. Currently absent from Alaska’s 787 Dreamliners, these spacious recliners are becoming standard for global airlines, and the carrier intends to equip its 787s with them, aiming for a debut by 2028.
Hawaiian Airlines, while operating under its own branding, will also benefit from this partnership. Starting in 2028, the airline’s Airbus A330 cabins will undergo extensive retrofitting, featuring brand-new business-class seats and, crucially, a dedicated premium economy section.
This investment extends beyond the aircraft themselves. Hawaiian Airlines is simultaneously undertaking major upgrades to its airport facilities across the islands, signaling a commitment to a holistic improvement of the travel journey.
For travelers eager to experience these changes, Alaska Airlines’ Atmos Rewards program – shared with Hawaiian – offers a pathway to booking flights with points. Multiple co-branded credit cards are available to accelerate point accumulation.
Beyond direct earning, Atmos Rewards members can leverage transfer partnerships, including a 1:1 transfer rate with Bilt Rewards. Alaska’s membership in the Oneworld alliance also unlocks access to award space on partner airlines like American, British Airways, Qatar, and Japan Airlines, expanding travel possibilities.
The convergence of these two airlines isn’t merely a merger of fleets; it’s a strategic reshaping of the long-haul travel landscape, promising passengers a more refined and comfortable journey across the Pacific and beyond.
