Alan Davies, the landlord of The Trumpet Inn nestled near Ledbury, made a bold decision – a return to a simpler time. He eliminated card fees, effectively offering a discount to customers who paid with cash.
The motivation wasn’t nostalgia, but pure economics. Davies realized the fees associated with card transactions – bank charges and machine costs – were substantial enough to cover the wages of an additional employee.
“The banks aren’t doing anything for this money, it’s just pressing some buttons,” he explained, highlighting the perceived imbalance. He saw an opportunity to reinvest those savings directly back into his business and community.
The response has been overwhelmingly positive. Cash payments have surged by 45 percent, with many patrons embracing the return to traditional methods. It’s a subtle shift, but one that resonates with a desire for connection and value.
Naturally, some questioned the move, suggesting it was a tactic to avoid taxes. Davies swiftly dismissed these claims, pointing out that all transactions still flow through the till system, ensuring full accountability.
Regular customer Dave Holloway enthusiastically welcomed the initiative. “Any discount in the current situation is a good idea,” he said, appreciating the 30 pence per pint savings. “Anything you can save is worth saving.”
This change arrives at a critical moment for British pubs. Despite a recent announcement of a 15% cut to business rates by Rachel Reeves, many establishments are still facing an existential threat.
Soaring costs – encompassing business rates, energy bills, beer duty, and staffing – continue to squeeze pub owners. The industry warns that even this rate relief feels insufficient to counteract the mounting pressures.
Michael Kill, CEO of the Night Time Industries Association, described the rate cut as “a drop in the ocean” when weighed against the broader economic challenges and the cumulative impact of recent budgets. The fight for survival continues.
Davies’ decision at The Trumpet Inn isn’t just about saving money; it’s a statement. It’s a demonstration of resourcefulness, a commitment to his community, and a quiet rebellion against a system that often feels stacked against small businesses.
