Emily Atack embodies a captivating new persona, stepping into the role of “The Duchess” for a striking campaign. The images, steeped in the opulent excess of the late 1980s, radiate a playful confidence and a hint of rebellion.
Shot at the grand Camfield Place, the campaign isn’t simply about lingerie; it’s about a feeling. It evokes the sprawling landscapes and hidden desires of the British countryside, all delivered with a knowing, mischievous glance.
The collection itself leans into a bold aesthetic, featuring daring combinations of lace, PVC, and corsetry. A riding crop, playfully included in the imagery, hints at a world of power dynamics and unapologetic indulgence.
This collaboration feels particularly resonant given Atack’s recent success in the series *Rivals*. Her portrayal of the ambitious Sarah Stratton ignited a renewed fascination with the world of Jilly Cooper’s novels, a world the campaign wholeheartedly embraces.
For Atack, the experience was profoundly empowering. She described a collaborative process, beginning with intimate meetings and fittings, culminating in a shoot that left her feeling creatively fulfilled and confident.
The creative director, Sarah Shotton, knew instantly Atack was the perfect fit. Inspired by the renewed sense of Britishness sparked by *Rivals*, Shotton envisioned a campaign that was bold, glamorous, and undeniably British.
“SS26 is very late-1980s,” Shotton explained. “It’s over the top and really fun, with lots of fabulous prints and fabrics. We needed someone bold, British and utterly gorgeous to bring it to life; it could only ever have been Emily.”
The campaign presents a reimagining of aristocratic glamour, filtered through the lens of scandalous indulgence and carefree living. It’s a celebration of power dressing, playful provocation, and the art of not taking oneself too seriously.
The images themselves tell a story of confidence and control, with Atack at the center of it all. A charming canine companion even makes an appearance, adding to the playful, luxurious atmosphere.
Ultimately, the campaign is a visual feast, a bold statement, and a testament to the power of embracing one’s own sensuality and strength. It’s a world where elegance and rebellion coexist, and Emily Atack reigns supreme.
