Blue Jays ownership said it will be giving away 500 free World Series tickets to diehard fans as outrage continues to simmer over high resale prices.
Rogers, the communications company that owns the Blue Jays and broadcaster Sportsnet, announced Thursday it will hand out 250 pairs of tickets to Friday’s opening game against the Los Angeles Dodgers .
The giveaway is part of the company’s “Bring it Home” campaign as the Blue Jays look to win the World Series for the first time in 32 years.
“The Blue Jays unite fans right across the country and they all want the same thing — for Canada’s team to bring the World Series championship back to Canada,” Terrie Tweddle, chief brand and communications officer at Rogers, said in a news release.
“We’re thrilled to give thousands of fans and customers the chance to experience the World Series and this iconic baseball team.”
To win the freebies, fans will need to post a photo or video on Instagram encouraging the Blue Jays to “Bring it Home” along with the hashtag #BringItHomeJays.
After sharing the post, Rogers said fans will be entered for a chance to win one of 250 pairs of tickets to Game 1.
Rogers said it will surprise lucky fans watching Game 1 on Friday at various locations across the Greater Toronto Area with 500 tickets to Game 2 of the World Series. An additional 10 pairs to Game 2 will be given away on Rogers’ Instagram account.
If a fan is a Rogers customer, the company is also giving away hundreds of tickets to World Series home games at Rogers Centre. The contest, open to customers across Canada , includes a grand prize of a pair of tickets with airfare and accommodations.
Rogers said all free tickets are non-transferable.
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The contest follows days of outrage over exorbitant resale prices on Ticketmaster and third-party ticket outlets.
After seats went on sale Tuesday morning, many fans turned to social media throughout the day to vent their frustrations after encountering resale tickets in the thousands of dollars.
On Thursday, one sports fan shared a screengrab for two tickets to the Blue Jays’ standing-room-only Outfield District section for $2,500. Those tickets originally went on sale for $345 plus fees.
Toronto Blue Jays standing general admission ticket prices…#bluejays#WANTITALL pic.twitter.com/DKVgS1FckN
— RGF (@rgfray1) October 23, 2025
Premier Doug Ford said Wednesday that he will look into the issue following public uproar over sky-high resale tickets.
“My personal opinion … they’re gouging the people,” he said outside his office at Queen’s Park . “When you have one player in the market that controls the tickets, that’s not right for the people.”
Ford said he and his team are reviewing possible legislation, adding he doesn’t believe one company should control the sale of event ticketing.
“And that’s what’s happening right now with Ticketmaster, in my opinion,” Ford said.
A law by the previous Ontario Liberal government that capped resale prices to 50% above its listed price was scrapped by the Progressive Conservatives in 2019.
