Across industries, businesses are noticing a sharp decline in their organic website traffic — even when their Google rankings haven’t changed. The culprit? The rise of AI-powered search engines like ChatGPT, Google Gemini, and Perplexity.
As more users turn to these generative tools for quick, summarised answers, fewer are clicking through to the traditional “blue links” that once drove the majority of web traffic. Content is still being read — but now it’s being read by AI models, not human visitors.
This shift has created a new challenge for marketers and website owners: how to stay visible when AI engines summarise information instead of showing search results. In response, forward-thinking marketing teams are adopting AI Search Optimization (AISO) — a new approach to ensuring that a brand’s content is recognised, cited, and trusted by AI systems that increasingly shape online visibility.
Founded in 2017 by husband-and-wife duo Freddie Nuttall and Gabriela Darblade, toopixels has earned a reputation for driving measurable growth through intelligent digital marketing. Now, the agency is extending its expertise into the next frontier of SEO: ensuring businesses are recognised and referenced by AI search engines that increasingly replace traditional Google results.
A New Era of SEO — And a Major Shift for Businesses
As AI models reshape how people discover information, fewer users are clicking through Google’s search pages. Instead, they’re turning to AI tools that summarise answers instantly — often without linking to source websites.
This change, known as the “AI Search Shift,” has caused a growing number of brands to lose organic visibility despite maintaining strong Google rankings.
“Traditional SEO alone is no longer enough,” says Gabriela Darblade, Co-Founder of toopixels. “AI systems are deciding what content is credible and surfacing it in their responses. Our goal is to make sure our clients are part of those conversations — not left behind.”
Proven AI SEO Results
Before entering the AI SEO space, toopixels built a track record of delivering high-performance marketing results across B2B, B2C, and eCommerce sectors.
- Increased monthly leads for an Irish plastic surgeon to 300+, generating over €3 million in annual revenue.
- Scaled a UK eCommerce brand to £5 million in yearly sales.
- Lifted another UK brand’s website conversion rate to over 6%.
Their success lies in blending data-driven marketing, conversion rate optimisation, and now, AI search visibility strategies.
toopixels’ AI Search Optimization Framework
The agency’s AI Search Optimization (AISO) service is built around helping websites become recognised, cited, and ranked by AI models.
This includes:
- AI Citation Optimization – Structuring content so it’s referenced directly in ChatGPT, Gemini and Perplexity results.
- Entity & Authority Mapping – Making brand information understandable to AI engines through structured data and semantic clarity.
- Content Engine Readiness – Ensuring that blogs and pages are formatted for AI crawling and machine comprehension.
- Ongoing Monitoring & Refinement – Tracking AI visibility and continuously adapting to emerging model behaviours.
“Our clients come to us when their traffic is dropping despite good rankings,” says Freddie Nuttall, Co-Founder and Head of Growth. “We fix that by ensuring their content doesn’t just rank — it gets used, cited and trusted by AI.”
Clients Speak for Themselves
“They’ve been a breath of fresh air — a fantastic marketing agency. They generate a vast amount of leads for us each month, but quality leads too.”
— Dr. Cormac Joyce, Plastic Surgeon, Dublin
“toopixels have transformed our lead generation activities… generating really great quality leads for our sales team and helping us smash past revenue ceilings.”
— Fanny Imsel, Co-Founder, 700+ Club
“toopixels has made significant improvements to our paid search campaign results and has been a positive partner to work with. Based on our experience, we highly recommend them.”
— Fernando Benavides, Global Careers
These testimonials reflect the consistent results and partnerships TooPixels builds across markets — particularly in the UK and Europe, where the agency works with established businesses looking to scale efficiently.
Who toopixels Helps
toopixels Marketing Agency primarily works with established businesses that are ready to accelerate growth and maintain visibility across evolving search channels.
Their expertise spans:
- B2B Lead Generation – High-quality lead pipelines for sales teams.
- B2C and eCommerce Growth – Campaigns designed to scale online sales and ROI.
- AI SEO for Thought Leaders – Positioning brands as credible sources for AI-generated content.
Common Questions About AI Search Optimization
What is AI Search Optimization?
AI Search Optimization (AISO) is the process of making your website and content discoverable, cited, and trusted by AI-powered search engines such as ChatGPT, Google Gemini, and Perplexity. Instead of focusing only on Google rankings, AISO ensures your business appears in AI-generated answers and summaries, where most users now get their information.
Why is AI Search Optimization important?
As AI tools replace traditional search results, organic traffic from Google is declining. Brands that fail to adapt risk becoming invisible online. AI Search Optimization helps your content stay visible and referenced in these emerging platforms — ensuring your business continues to attract qualified leads and authority even as user behaviour shifts.
How does AI Search Optimization work?
The process involves improving your site’s entity structure, schema, topical authority, and factual clarity so that AI models understand, trust, and include your content in their answers. It’s a mix of advanced SEO, content engineering, and semantic optimisation.
Can AI Search Optimization improve Google SEO too?
Yes. Optimising for AI visibility naturally strengthens your Google rankings. Search engines like Google now use AI models to evaluate content relevance and authority, so AI-ready content performs better across all search ecosystems.
Who should invest in AI Search Optimization?
Any business that relies on online visibility, lead generation, or organic search traffic should consider it. AISO is especially valuable for established brands, eCommerce businesses, and experts who want to maintain relevance and authority in the next generation of search.
What does toopixels specialise in?
toopixels specialises in lead generation, SEO, AI Search Optimization, and conversion rate optimisation — helping businesses rank higher, generate quality leads, and scale profitably.
With the introduction of AI Search Optimization (AISO), toopixels is positioning itself as a global leader in helping brands adapt to the future of search — where AI engines, not just Google, decide visibility.
Read more:
The Future of SEO: AI Search Optimization for Smarter Visibility
