A dramatic rescue is unfolding in the Australian casino landscape. The Star Entertainment Group, battling significant financial headwinds, has finally secured the green light for a crucial investment from Bally’s Corporation.
For months, the deal hinged on navigating a complex web of regulatory approvals from the NSW Independent Casino Commission and Queensland’s Office of Liquor and Gaming Regulation. That wait is now over, paving the way for Bally’s to inject much-needed capital into the struggling business.
Shareholders of The Star Entertainment Group initially approved the Bally’s investment back in June, a move widely seen as a lifeline after a year marked by license suspensions and failed refinancing attempts. The $300 million investment represents a pivotal moment for the Australian betting giant.
The past year has been a relentless struggle for The Star, with liquidity concerns dominating the agenda. Management worked tirelessly to stabilize the company’s finances, but a series of asset sales – including stakes in the Destination Brisbane Consortium, Treasury Brisbane casino, and the Sydney Event Centre – signaled a desperate attempt to stem the financial bleeding.
These asset sales, while necessary, represented a significant dismantling of the company’s portfolio. Now, Bally’s presence promises to halt the freefall and provide the stability The Star desperately needs, leveraging Bally’s international reach and negotiating power.
Bally’s has been aggressively expanding its footprint throughout 2025, recognizing opportunities presented by increased regulation and financial pressures impacting smaller players in the industry. This strategic approach culminated in the massive $3 billion acquisition of Intralot, securing a 58% stake in the global lottery and gaming technology provider.
Beyond the Intralot deal, Bally’s also celebrated a hard-fought victory in securing its Bronx casino bid in the United States, overcoming considerable opposition with a last-minute endorsement from the outgoing Mayor of New York City. The company is also increasing its brand visibility through a sponsorship deal with English Premier League football club Nottingham Forest.
The Star’s future, once clouded by uncertainty, now appears brighter with the backing of Bally’s. While significant challenges remain, a clear plan is in place, and the infusion of capital provides a foundation for rebuilding and navigating the complexities ahead.
