A lookalike competition honoring England midfielder Jude Bellingham took place at Boxpark in Shoreditch on Wednesday, just before the World Cup semi‑final.
Several participants gathered on Shoreditch High Street, each taking a turn on stage to showcase ball‑control tricks and replicate Bellingham’s signature wide‑armed celebration.
Marcus Legemah emerged as the competition’s winner. He received a vinyl collection of The Beatles and a £1,966 Deliveroo voucher, a nod to England’s 1966 World Cup triumph.
The ceremony concluded with the crowd joining in a chorus of “Hey Jude,” echoing the player’s nickname and the tournament’s atmosphere.
Online commentary highlighted that many of the contestants bore little resemblance to Bellingham, with viewers questioning the selection process.
Promotional signage for the event promised free drinks and prizes, drawing additional attention to the popular East London venue during the tournament.
England’s World Cup hopes ended in a 2‑1 semi‑final loss to Argentina, concluding a 60‑year pursuit of a final appearance.
