The simple act of tossing a coin into Rome’s Trevi Fountain, a tradition steeped in legend and hope, is about to come with a new cost. Soon, experiencing the baroque splendor of this iconic landmark will require more than just a wish – it will require a payment.
Beginning February 1, 2026, visitors from outside Italy will pay approximately $2.35 to access the area surrounding the fountain. This isn’t a fee to enhance your wish, but a calculated step by the city to preserve a treasure buckling under the weight of its own popularity.
The introduction of this tariff isn’t arbitrary. It stems from data gathered during recent maintenance completed in December 2024, allowing officials to understand visitor patterns and test strategies for managing the immense crowds.
The Trevi Fountain isn’t merely a beautiful sight; it’s a magnet. Each year, over nine million people flock to witness its cascading waters and intricate sculptures. On peak days, that number surges to a staggering 70,000, creating a logistical challenge for the city.
This new revenue stream will be directly invested in mitigating overcrowding and safeguarding the fountain itself. The goal is to enhance the experience for everyone, ensuring future generations can marvel at its beauty.
Rome’s Mayor, Roberto Gualtieri, acknowledged the growing difficulty in managing the site during last year’s renovations. The sheer volume of visitors was pushing the fountain’s infrastructure to its limits, demanding a proactive solution.
The region of Lazio, where Rome resides, welcomed an astounding 36 million tourists in 2023. While tourism fuels the local economy, it also places an undeniable strain on historical landmarks like the Trevi Fountain.
Interestingly, the fountain already generates significant revenue – not from entry fees, but from the coins tossed into its waters. In 2023 alone, over $1.52 million was collected from these wishes, a testament to the fountain’s enduring allure.
The name “Trevi” itself has a history, originating from a local term used in the area since the mid-20th century. It’s a name synonymous with beauty, history, and the timeless tradition of hopeful wishes.
